The Original Magical Jewelry Designs of Rachel Flam
Where fantasy and elegance entwine — and every piece tells a story.
Hi! I'm Rachel and I design handmade jewelry in Long Island NY, for women who love animals, moons and stars, fairies and mythical creatures...basically wearable works of art that tell your story.
If you love animals and every living creature as much as I do, you'll see that my designs are filled with these beautiful beings 💜
I donate 10% of every order to our local animal shelter each month.
Every order you place is helping an animal in need. (I myself have 4 fur baby rescues)
In this magical shop, you'll find jewelry that becomes a spell, an enchantment, and a statement.
For over 30 years, I’ve been creating magical designs that invite you to wear jewelry that expresses your most extraordinary self.
Inspired by the fantasy Victorian-era pieces I once dreamed of owning, I began creating my own—and never stopped.
Today, every piece is handmade by me, from the initial spark of inspiration to the final enchanting touch.
Each piece is one-of-a-kind, and once it's sold, I don't duplicate it.
Just timeless, enchanting jewelry that I make with genuine world-renowned Austrian crystals and antiqued metals for that old-world vibe.
Whether you're slipping on a sensual hand chain, a sparkling necklace, or a stunning pocket watch, my promise to you is this: you’ll feel transformed.
Thank you for being part of the magic!
— Rachel
The Longer Story
In my early twenties, I fell for Victorian jewelry, dripping in crystals and pearls, but I was just as drawn to fairy tales, fantasy, and a little bit of magic.
I could never find pieces that combined both. So I started sourcing crystals and findings and began making my own.
Friends and family noticed. Soon I was making pieces for them too, just as gifts.
Then one day, wearing a full set I'd made myself, a necklace, earrings, and a bracelet, I walked into my local bank to make a deposit.
The teller stopped mid-transaction. "Where did you get those?" she asked. When I told her I'd made them, she asked how much I'd sell the set for. I hadn't planned on selling anything that day, so I named a price on the spot, probably far less than it was worth, and she bought it right there.
I left the bank without a single piece of jewelry on, feeling a little "bare", but very sure of one thing. I went home and told my husband: I think I have a business here.
From there, I started selling slowly to boutique stores. A business partner joined me, and together we grew into wholesale accounts up and down the East Coast, from Maine to Florida, including exclusive boutiques like those on Martha's Vineyard.
Eventually it became clear the future was online. I made the shift, and I've been selling my jewelry exclusively online ever since 🥰
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